Detroit Lions to Host Fan Events in Ontario as Part of Global Markets Program
The Detroit Lions, recently granted marketing rights for Canada under the NFL’s Global Markets Program, are set to host their first-ever fan events in Ontario. These public gatherings are part of the team’s efforts to expand its presence and engage with Canadian fans.
“We are excited to bring these fan events to Ontario this season,” said Emily Griffin, Senior Vice President of Marketing and Brand for the Detroit Lions. “The Lions have a dedicated and passionate fan base in Canada, particularly in Windsor, and they have been a key part of our community since the team’s inception. This is an exciting opportunity to connect with them, especially during our historic 2024 season.”
Detroit Lions Tailgate Party – Windsor, Ontario
Event Details:
On Sunday, December 15, the Lions will host a tailgate event in Windsor, Ontario, in celebration of the Detroit Lions vs. Buffalo Bills game at 4:25 PM EST. The tailgate will feature a variety of games, a DJ, giveaways, and a chance to win autographed memorabilia. Fans can enjoy viewing options both indoors and outdoors for the game, rain or shine. The event is free and no tickets are required.
Date & Time:
Sunday, December 15, 2024
Tailgate Opens: 12:00 PM EST
Game Kickoff: 4:25 PM EST
Location:
Factory House
5240 Tecumseh Rd E
Windsor, ON N8T 1C6, Canada
Detroit Lions Watch Party – London, Ontario
Event Details:
On December 22, the Lions will host a ticketed watch party at Canada Life Place in London, Ontario, for the game against the Chicago Bears. Tickets will be available for purchase starting Tuesday, November 26 at 10:00 AM EST for $10 each. The event will kick off at 11:00 AM EST with music, food trucks, and fan activities. All attendees will receive a custom rally towel, and the first 500 fans will receive a Detroit Lions tuque. A Lions merchandise shop will also be set up on-site.
Date & Time:
Sunday, December 22, 2024
Tailgate Event Opens: 11:00 AM EST
Gates Open: 12:00 PM EST
Game Kickoff: 1:00 PM EST
Location:
Canada Life Place
99 Dundas St
London, ON N6A 6K1, Canada
The NFL’s Global Markets Program, launched in 2022, grants international marketing rights to NFL teams, allowing them to grow their brand and engage with fans outside the U.S. Teams with international rights can host events, expand their commercial opportunities, and build lasting fan connections in these global markets. The program awards these rights for a minimum of five years, with clubs pursuing activities that mirror what they do in their home markets.
