Brad Holmes, the general manager of the Detroit Lions, understands that while talent is important, it isn’t the sole factor that separates exceptional NFL players from the rest. He and head coach Dan Campbell frequently mention that when evaluating potential players, the key factor is whether they “fit us.” This refers to more than just raw talent—it’s about the intangible qualities they bring to the team.
In his post-2023 season press conference, Holmes emphasized that talent is just the starting point in the evaluation process. “We have to move beyond just looking for the most talented player,” Holmes stated. “The ability to be the fastest or the strongest is just the basic requirement. What’s crucial is identifying the intangible traits in a player—those qualities have helped shape who we are as a team.”
Holmes’ philosophy on player evaluation was further highlighted in a recent interview with Local 4 News in Detroit. “Talent is easy to spot; it’s obvious,” Holmes explained. “But what sets players apart is the combination of makeup, drive, competitiveness, and passion for the game. These qualities go beyond just physical attributes like size and strength.” He added, “It’s not just about raw talent; it’s about how you handle adversity, how you respond in tough situations, and whether you have the mental toughness to rise to the occasion.”
For Holmes, these intangible qualities are what distinguish elite players from average ones. While every NFL team values these traits, few are as adept as the Lions at identifying them and finding players who align with their specific needs. Holmes’ approach has been instrumental in building the team’s core foundation, one that will continue to thrive in the future as the Lions reward their key players with lucrative contracts.
