
Rod Wood Justifies Detroit Lions’ Ticket Price Increase for 2025
With excitement growing for the upcoming Detroit Lions season, some fans have expressed concerns about rising ticket prices. However, Rod Wood, the team president, defended the price hikes, explaining that the adjustments reflect the Lions’ growing value and surging demand, rather than a desire for profit.
Reasons Behind the Price Hike
The cost of Lions season tickets has seen a noticeable increase in the past year, prompting criticism from certain supporters. Wood, however, clarified during the NFL’s annual league meetings that the complaints largely stem from ticket brokers, not regular fans.
“I haven’t heard much from the fans. We monitor ticket sales, and if we notice anyone consistently reselling tickets, we can stop them from making future purchases,” Wood explained.
Playoff Success Boosts Demand
A primary reason for the price jump is simple: unprecedented demand. The Lions have transformed Ford Field into one of the most intimidating venues in the NFL and a highly sought-after location for fans.
“Our game against the Commanders was the most expensive postseason ticket, excluding the Super Bowl, in NFL history. The previous two years saw the most expensive wild-card and divisional-round games,” Wood remarked. “Our fans are eager to see the Lions play.”
Moreover, the Lions’ passionate fan base is not limited to home games; the team has developed a reputation for having fans who travel well, often taking over opposing stadiums with their signature Honolulu Blue.
Prices Still Competitive in the Market
Despite the ticket increase, Wood assured that Detroit’s prices remain lower than those of many other NFL teams and the secondary market.
“We’re not charging $404 like the resale market,” he said. “Our average price is still under $200. We’re not jumping to $400, but we are adjusting to match the market demand.”
Conclusion
As the Lions continue to rise toward championship contention, ticket prices have risen, but Wood believes the value remains fair. With fan demand at an all-time high and the team’s playoff success in recent seasons, the front office is confident that fans will continue filling Ford Field, even with the price increase.