In a significant move to strengthen its presence in the Indian entertainment market, Netflix has announced a strategic content partnership with Balaji Telefilms, helmed by prolific television and film producer Ekta Kapoor. The collaboration aims to deliver a fresh slate of original Indian content, combining Netflix’s global platform with Balaji Telefilms’ deep-rooted understanding of Indian audiences and storytelling.
This multi-year creative alliance will see Balaji Telefilms producing exclusive series and films for Netflix India, catering to a diverse range of genres and languages. Known for its strong foothold in Indian television and digital entertainment through ALTBalaji, Balaji Telefilms is expected to bring its storytelling prowess and mass appeal to Netflix’s expansive content library.
Netflix, which has been actively investing in local content to boost subscriber growth in India, sees this partnership as a way to tap into regional narratives and culturally resonant themes that can travel globally. With Ekta Kapoor at the helm, the partnership is also expected to deliver edgy, bold, and high-impact stories that align with both the creative vision of Netflix and the evolving tastes of Indian audiences.
Monika Shergill, Vice President of Content at Netflix India, expressed enthusiasm about the collaboration, stating, “Ekta Kapoor has been a driving force in shaping Indian entertainment for decades. We are thrilled to work with Balaji Telefilms to bring unique and compelling Indian stories to our members in India and around the world.”
Ekta Kapoor echoed the excitement, noting, “Partnering with Netflix opens up endless possibilities. Together, we hope to create content that resonates across geographies, while remaining rooted in our cultural ethos.”
This partnership marks another major milestone in Netflix’s commitment to original Indian storytelling and reinforces the platform’s strategy of building strong local collaborations to deepen engagement in one of the world’s fastest-growing streaming markets.
