August 15 – Aston Villa has confirmed a deal with the Coca-Cola Company that designates Coca-Cola as the Official Soft Drinks Partner, Official Global Partner, and Official Partner of the club’s Men’s and Women’s squads.
The agreement grants pouring rights for Coca-Cola’s entire lineup of drinks, such as Coke, Fanta, Sprite, and their low-calorie versions, at Villa Park and other Aston Villa events worldwide.
Coca-Cola finalized a nearly identical agreement with Manchester United on Wednesday. It has also collaborated with the Premier League, securing a new three-year agreement in May this year – a deal that signifies a comeback to England’s top division following the company’s initial partnership with the league starting from the 2018/19 season.
Adrian Filby, Chief Commercial Officer of Aston Villa, stated: “We are excited to have Coca-Cola join the partner family at Aston Villa. Their worldwide influence and commitment to fan involvement align perfectly with our club’s goals for additional expansion. Alongside Coca-Cola, we anticipate improving the matchday experience and engaging with Villa supporters globally.”
Javier Meza, President of Marketing, Europe, Coca-Cola, stated: “We are very thrilled to collaborate with Aston Villa—an ambitious, historic club that boasts a dedicated global fanbase and strong community ties. This collaboration signifies our mutual dedication to providing invigorating experiences for fans through our renowned Coca-Cola brands and top-tier football initiatives.
Villa begin their Premier League season at home against Newcastle on Saturday afternoon – aiming to capitalize on the Magpies’ chaotic dressing room, with star striker Alexander Isak declining to play or train while trying to secure a transfer to Liverpool
