In response to the public reaction and growing scrutiny, Astronomer released a statement Friday afternoon announcing that its Board of Directors has launched a formal investigation into the matter.

“Astronomer remains firmly dedicated to the core values and workplace standards that have shaped our organization since the beginning,” the company said.

The video, which has rapidly circulated across social media platforms, sparked immediate speculation and commentary — especially given the leadership roles both individuals hold within the company. The situation has since been dubbed “ColdplayGate” by online observers.

The company has not commented on the current employment status of either executive, though sources close to the matter suggest potential administrative leave is being discussed.

The incident adds to a turbulent news cycle in Massachusetts this week, including political shakeups and unrelated legal headlines involving former educators.

For now, Astronomer faces mounting internal and external pressure to address not just the viral moment, but the questions it raises about corporate conduct and professionalism at the executive level.