The premium outdoor lifestyle brand YETI is stepping up its presence in sports with an intriguing new license deal with the NFL. All 32 NFL teams are represented with officially licensed YETI goods that can be purchased by YETI fans nationwide. “The ardor of our YETI customers is mirrored in the loyalty of NFL fans,” stated Matt Reintjes, YETI’s president and CEO. The Kansas City Chiefs, the defending Super Bowl winners, take on the Baltimore Ravens in an AFC title rematch to begin the 2024 NFL season on Thursday at 8:20 p.m. EST. The game will be played at Arrowhead Stadium, 20 minutes away from the Chiefs’ home. YETI recently opened a retail location there.
The stadium where the game will be played is Arrowhead.
The new NFL collection will only be accessible in the United States on the YETI website, in YETI retail locations, and in a few Stadium Shops. In order to meet the vast range of demands of NFL fans, the collection consists of the following products:
Rambler® Drinkware: NFL club logos on mugs, bottles, tumblers, and coasters.
Plastic bottles are a strong and fashionable way to display your team’s spirit.
Hard Coolers: Personalized sizes of the renowned Tundra Hard Cooler featuring NFL team logos.
Dallas Cowboys Collaboration
Additionally, YETI has established a noteworthy alliance with the Dallas Cowboys, turning into the team’s official cooler and drinkware provider. Thanks to this relationship, YETI drinkware will be sold in Dallas Cowboy Pro Shops all around the state and displayed throughout Cowboys Stadium, as well as behind bars. Additionally, the Cowboys organization will employ YETI goods in their practice facilities and behind the scenes. The Cowboys take on the Cleveland Browns on the road on Sunday to begin the season.
Outside of the NFL
The Dallas Cowboys and YETI have struck a new NFL license deal, which is a significant step forward for the brand’s entry into the sports industry and a key component of YETI’s strategic goal of becoming a big worldwide force. Reintjes declared, “We are not just selling products; we are building a global brand.” The company recently introduced its own brand of YETI Cast Iron and purchased Butter Pat, a company that specialized in high-quality iron skillets, earlier this year. The business keeps adding new product categories in the food industry.
