October 5, 2024
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According to CNBC’s Official 2024 NFL Team Valuations, which were released on Thursday, the Dallas Cowboys are worth an astounding $11 billion, $3 billion more than any other team in the NFL, thirty-five years after Jerry Jones purchased the franchise.

Jones made a number of audacious decisions along the way to get wealthy, which have raised the bar for league ownership and greatly increased his return on investment. According to those acquainted with the clubs’ finances, the franchise may bring in $250 million in sponsorship revenue this year, at least $50 million more than any other team.

Jerry Jones


said the Dallas Cowboys were losing $1 million a month when he paid $150 million to acquire the team in 1989. Texas Stadium had a lot of empty seats and suites back then. The oilman needed to move quickly to turn the Cowboys into a lucrative franchise since he had borrowed every nickel he could to purchase the team.

Texas Stadium had a lot of empty seats and suites back then. The oilman needed to move quickly to turn the Cowboys into a lucrative franchise since he had borrowed every nickel he could to purchase the team.

And he carried it out. According to CNBC’s Official 2024 NFL franchise Valuations, which were released on Thursday, the Cowboys are worth an incredible $11 billion, $3 billion more than any other franchise in the National Football League, after 35 years of existence. According to CNBC’s statistics, the Cowboys made $1.2 billion in income in 2023, about $400 million more than the Los Angeles Rams, who were in second in the league. According to CNBC’s report, the Cowboys are the most profitable NFL team, with an EBITDA of $550 million from the previous season—$300 million more than the New England Patriots, who came in second.

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