Basketball icon Shaquille O’Neal has teamed up with DFS after visiting their Wednesbury store, becoming the brand’s ambassador for recliner sofas and launching the largest armchair ever. This collaboration is part of DFS’s mission to ensure everyone can “find their thing,” with Shaq’s larger-than-life personality bringing a new level of comfort to the UK.
Standing at an impressive 7ft 1in, the 53-year-old former basketball star, renowned for his time with the Orlando Magic, Los Angeles Lakers, and Miami Heat, has now taken on the role of promoting DFS’s supersized comfort offerings. His first task is to unveil the exclusive XL La-Z-Boy recliner armchair, specifically designed to provide maximum relaxation for those who are taller than average.
While it’s clear that Shaq is unmatched in stature, the average height in the UK has been rising. To cater to this, the new XL La-Z-Boy recliner armchair offers a solution, ensuring that anyone of above-average height can find ultimate comfort at home. Each chair is meticulously handcrafted in Lancashire.
Shaq recently visited a DFS store to test out his customized XL La-Z-Boy recliner. He commented, “Finding a comfy chair can be tough when you’re built like me, but downtime is just as important as staying active. This recliner isn’t just a chair—it’s the ultimate place to relax and recharge.”
Kellie Wyles, DFS’s head of upholstery, shared, “Comfort is everything in our industry, so we’re dedicated to providing our customers with furniture that meets their needs—especially something tailored to Shaq’s unique build! If relaxation is your priority, a recliner is the way to go, and we have the widest selection in the UK. We’re thrilled that Shaq has placed his order with DFS and La-Z-Boy. Now, we’re eagerly waiting to see who’s next—maybe Peter Crouch, Richard Osman, Tyson Fury, Gwendoline Christie, or Elizabeth Debicki!”
