Liverpool is one of the most watched teams on a global scale, and in the US, they have twice shattered watching records in the past four months.
Liverpool derived 45 percent of its revenue from broadcasting in 2022 thanks to lucrative contracts ne
While the club hasn’t visited North America since 2019, the US is a part of the latter, and they continue to enthrall spectators.
A record average minute viewership of 872,000 people watched their match versus Arsenal in April, and just over three months later they assisted in breaking the record once more.
gotiated in the UK and other countries.
On NBC’s streaming service, Peacock, their opening-day tie at Chelsea garnered an average minute viewership of 973,000 viewers, making it the most-streamed Premier League game ever in the US.
Impressive figures that should continue to rise!
“It’s the world’s biggest and most competitive football league. And these are some of the biggest teams in the world,” the CEO said over the offseason in Singapore at the SportsPro Media APAC conference.
According to the media commercial community, “When you look at the opportunity from a truly global perspective, it puts those clubs into very rarefied air in terms of what that valuation looks like.”
Billy Hogan, the CEO of Liverpool, is aware of the importance of television deals in the bigger picture of sport, with the Premier League setting the standard with multibillion dollar deals.
The club’s revenue for the 2021/22 season was €701.7 million (£594.3 million), of which €314 million (£275 million) came from television revenue, a source the team strongly relies on each and every season.
Hogan emphasized that “what we’re trying to do is generate as much revenue as we possibly can,” and these numbers will only increase the bargaining leverage when the next media rights cycle is on the table.
